Overview
Eyevy is a startup that has been working in the Eyewear industry providing affordable Glasses. After some years of working at the ground level, now they wanted to push their business online and throughout India, and wanted to grab their foot deeper into the unorganised sector of Eyewear industry. As the cofounder, I not only worked on the decisions and operations, but also handled the design of their website, and creating a brand identity.
The Problem
Eyevy was primarily focussed on manufacturing sunglasses and had no brand image of themselves.
In a market, already competing with giants like Titan and Lenskart in economic eyewear sector, they wanted something unique, to stand out from them, and make a niche of their own.
They had no online presence, no brand image, and no design language.
Process
I started out from designing their website, right from scratch.
This meant not just the UI/UX but I also had to define their content, product listings, product photography, their online strategy and everything in between.
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I took a lot of inspiration from already established businesses like Lenskart and Fastrack. Tried understanding the customer and their needs while buying an Eyewear online.
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Along with that, I was also informed to keep in mind the design for the print and retail business of their brand.
I started by sketching some quick mockups and scenarios to understand the flow and discuss it with my client
Wireframes
After having a basic idea, I started making wireframes and discussed it with my client to understand the kind of website they want to have.
Laying the Foundation
I wanted everything to be easy to understand for both the user and the developer. So it was built on the concept of atomic design. This also helped me systemize the components throughout the website in both its mobile and desktop versions.
Solution
Mobile Web Interface
Menu and Search on the Desktop Website
User can dynamically check the products to get visual feedback right away.
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Options and recent searches are kept to a minimum so that it doesn’t become an information overload at the user end and the experience stays smooth.
